PHÓRM is extablished in 2018, a new brand of Shanghai Lan Chi Fashion Co.Ltd. It is aimed at young market with special personalities. The inspiration comes from a group of young people pursuing personality liberation and equipped with coolest street style. No ordinaries while being eager for new excitement, challenge realities at any time and so on. All these rebellious emotions grow constantly and then break out through clothes language.

With the influence of culture globalization, PHÓRM is aimed at being a garment brand that can break normal thinking and create a revolutionary aesthetics of fashion. Using more direct ways of expression to present characters and building unique rebellious fashion trends. PHÓRM girl is kind of rebellious and humerous, she would like more direct and unmixed images and slogans on clothes. She could be a cool girl who doesn’t like smile and expresses her power and courage through clothes. She could also be a working girl escaping from office with dressing in abnormal ways. No matter who she is, the clothes must present a unique value of life and characters.

WHEN ATTITUDES BECAME PHÓRM！